# The Underbite

> Pet industry trends, news, deals & strategy in your inbox 3x a week.

This file provides information about The Underbite to help large language models understand and reference this publication's content.

## Posts
- [16% of Freshpet households drive 71% of sales](https://newsletter.theunderbite.co/p/16-of-freshpet-households-drive-71-of-sales): The next leg of Freshpet’s growth may be less about trial and more about share of bowl.
- [8 New(ish) Pet Brands Getting Social Media Right](https://newsletter.theunderbite.co/p/8-new-ish-pet-brands-getting-social-media-right): Forget the Golden Retriever in a Field of Daisies
- [Golden Pet Brands Eyes $1B+ IPO](https://newsletter.theunderbite.co/p/golden-pet-brands-eyes-1b-ipo): Plus, CompletePet changes hands, Elanco invests $120M, Purina hunts for startups, and CoVet expands its AI workflow.
- [The most valuable dogs in the world are not pets](https://newsletter.theunderbite.co/p/the-most-valuable-dogs-in-the-world-are-not-pets): There is a second dog economy, and it does not sell anything to owners.
- [How to Raise Capital: A Live Webinar](https://newsletter.theunderbite.co/p/how-to-raise-capital-a-live-webinar): Limited to first 50 sign ups!
- ["That's a Big Damn Dog"](https://newsletter.theunderbite.co/p/that-s-a-big-damn-dog): How a 120-pound Great Dane inspired a brand built specifically for the dogs the pet industry overlooked.
- [BistroCat is Raising $5.2M](https://newsletter.theunderbite.co/p/bistrocat-is-raising-5-2m): Plus, Life360 tracks dog zoomies, Eureka draws PE interest, FGV raises $35M, pet genetics gets funded, and much more...
- [Pet founders are building the software they used to buy.](https://newsletter.theunderbite.co/p/pet-founders-are-building-the-software-they-used-to-buy): We asked 40 pet companies what software they actually run, and found AI doing jobs their subscriptions used to.
- [Maven Wants to Make Pet Health Predictive](https://newsletter.theunderbite.co/p/maven-wants-to-make-pet-health-predictive): How AI, continuous health data, and wearable technology could change the way we monitor, feed, and care for our pets.
- [Vital Pet Group Changes Hands](https://newsletter.theunderbite.co/p/vital-pet-group-changes-hands): Plus, M&S jumps into pet food, Buddy Bites raises $4.2M, Gamgee targets dog cancer with AI, Brookville expands its vet footprint, and more...
- [Fresh dog food is getting franchised](https://newsletter.theunderbite.co/p/fresh-dog-food-is-getting-franchised): Three Long Island stores, $4.83 a pound, and 77% of orders picked up in person.
- [Building a $14M Puppy Yoga Business](https://newsletter.theunderbite.co/p/building-a-14m-puppy-yoga-business): How two founders followed an unlikely idea, bootstrapped their growth, and built a new kind of wellness experience.
- [Vetspire Gets Big Bet From Battery Ventures](https://newsletter.theunderbite.co/p/vetspire-gets-big-bet-from-battery-ventures): Plus, Pet Valu’s profits climb, Polkadog names its next leader, VetRec heads Down Under, Boehringer makes new acquisition, and more...
- [What changed on the SuperZoo floor](https://newsletter.theunderbite.co/p/what-changed-on-the-superzoo-floor): Cat food replaced 125% of its departures while grooming replaced just 54%
- ["Family Business isn't for Sissies"](https://newsletter.theunderbite.co/p/family-business-isn-t-for-sissies): Tessa Olson on private equity, rebranding, and scaling COVE Animal Health without losing the culture.
- [The Farmer’s Dog Makes Its Next Move](https://newsletter.theunderbite.co/p/the-farmer-s-dog-makes-its-next-move): Plus, Open Farm eyes a billion-dollar IPO, private equity doubles down on animal health, Hound HQ expands, Trupanion posts strong results, and more...
- [Gen X led pet spending per household in six of nine years](https://newsletter.theunderbite.co/p/gen-x-led-pet-spending-per-household-in-six-of-nine-years): Two datasets produce different winners. Gen X's spending index does not.
- [Your Dog Is Bored, Now What?](https://newsletter.theunderbite.co/p/your-dog-is-bored-now-what): A conversation about building a product around a common dog-owner problem and the lessons learned from launching it
- [$125M Fund](https://newsletter.theunderbite.co/p/125m-fund): Plus, Golden Child names new CEO, PetIQ makes new acquisition, Purina opens applications for its 2027 Unleashed accelerator, DogDrop launches in NJ, and much more...
- [Dog owners are injecting peptides, and a third of tested vials come back wrong](https://newsletter.theunderbite.co/p/dog-owners-are-injecting-peptides-and-a-third-of-tested-vials-come-back-wrong): $80 a pack, mixed at home, with the dosing worked out on Reddit.
- [Three Founders. One Cohort.](https://newsletter.theunderbite.co/p/three-founders-one-cohort): Three pet-tech founders share the pivots, mistakes, and advice that helped earn them a spot in one of the industry's newest venture studios.
- [Mars Hires Coca-Cola Executive to Lead Pet Nutrition](https://newsletter.theunderbite.co/p/mars-hires-coca-cola-executive-to-lead-pet-nutrition): Plus, Phillips Pet Food names a new CEO, Assisi acquires Forthglade, Cosmax Pet invests $27 million, and much more...
- [Cat ownership grew faster than the cat aisle](https://newsletter.theunderbite.co/p/cat-ownership-grew-faster-than-the-cat-aisle): Cats are half the food shelf and a sliver of everything else, and someone is going to close the gap.
- [The Realities of Running a Small Pet Business](https://newsletter.theunderbite.co/p/the-realities-of-running-a-small-pet-business): Three founders share how they built their companies, attracted customers, improved operations, and navigated the realities of running a small pet business.
- [Zoetis Makes Biggest AI Bet Yet](https://newsletter.theunderbite.co/p/zoetis-makes-biggest-ai-bet-yet): Plus, United Petfood expands in Germany, VetnCare keeps buying clinics, pet insurance hits a record, VetRec launches an AI receptionist, and much more...