Where pet founders go for signal — not noise

The pet industry isn't slowing down. We break down what matters 3× a week so you don't have to.



LATEST POSTS

🚨Chewy Buys Modern Animal

🚨Chewy Buys Modern Animal


Roy Ben Tzvi
Roy Ben Tzvi

Apr 10, 2026

LMNT did $206M selling salt water. The pet version is coming.

LMNT did $206M selling salt water. The pet version is coming.


Collin Armstrong
Collin Armstrong

Apr 8, 2026

Building a Category, Not Just a Brand

Building a Category, Not Just a Brand


Roy Ben Tzvi
Roy Ben Tzvi

Apr 6, 2026

What Mattered This Week...

What Mattered This Week...


Roy Ben Tzvi
Roy Ben Tzvi

Apr 3, 2026