Where pet founders go for signal — not noise

The pet industry isn't slowing down. We break down what matters 3× a week so you don't have to.



LATEST POSTS

Gen X led pet spending per household in six of nine years

Gen X led pet spending per household in six of nine years


Collin Armstrong
Collin Armstrong

Aug 5, 2026

Your Dog Is Bored, Now What?

Your Dog Is Bored, Now What?


Roy Ben Tzvi
Roy Ben Tzvi

Aug 3, 2026

$125M Fund

$125M Fund


Roy Ben Tzvi
Roy Ben Tzvi

Jul 31, 2026

Dog owners are injecting peptides, and a third of tested vials come back wrong

Dog owners are injecting peptides, and a third of tested vials come back wrong


Collin Armstrong
Collin Armstrong

Jul 29, 2026