Where pet founders go for signal — not noise

The pet industry isn't slowing down. We break down what matters 3× a week so you don't have to.



LATEST POSTS

Cat Ownership Surges

Cat Ownership Surges


Roy Ben Tzvi
Roy Ben Tzvi

Oct 9, 2026

China now designs most of America's pet hardware

China now designs most of America's pet hardware


Collin Armstrong
Collin Armstrong

Oct 7, 2026

The biotech company trying to give cats more than nine lives

The biotech company trying to give cats more than nine lives


Roy Ben Tzvi
Roy Ben Tzvi

Oct 5, 2026

We analyzed 2,776 dog-food recipes. The results weren’t what we expected.

We analyzed 2,776 dog-food recipes. The results weren’t what we expected.


Roy Ben Tzvi
Roy Ben Tzvi

Oct 2, 2026