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Oliver Buchannon
Collin Armstrong

Deep dives into pet industry trends, emerging brands, and the moves shaping what comes next.


Pet owners are spending more on food and skipping the vet.

Pet owners are spending more on food and skipping the vet.


Collin Armstrong
Collin Armstrong

Mar 4, 2026

We tracked 29 pet M&A deals over 7 months. Here's the map.

We tracked 29 pet M&A deals over 7 months. Here's the map.


Collin Armstrong
Collin Armstrong

Feb 25, 2026

The Clean Label study is rewriting the rules on trust in pet food

The Clean Label study is rewriting the rules on trust in pet food


Collin Armstrong
Collin Armstrong

Feb 18, 2026

70% Margins. 5,500 Dogs. The Growth Engine Big Chains Can't Copy.

70% Margins. 5,500 Dogs. The Growth Engine Big Chains Can't Copy.


Collin Armstrong
Collin Armstrong

Feb 11, 2026

58% of pet owners are financing vet bills. Meet the pet finance stack.

58% of pet owners are financing vet bills. Meet the pet finance stack.


Collin Armstrong
Collin Armstrong

Feb 4, 2026

PE wants a pet platform. The industry keeps saying no.

PE wants a pet platform. The industry keeps saying no.


Collin Armstrong
Collin Armstrong

Jan 28, 2026

AI Just Repriced Every Pet Software Company

AI Just Repriced Every Pet Software Company


Collin Armstrong
Collin Armstrong

Jan 21, 2026

How Customer Behavior Turned Into a $600 Pet Product

How Customer Behavior Turned Into a $600 Pet Product


Collin Armstrong
Collin Armstrong

Jan 14, 2026

Pet services found their subscription model

Pet services found their subscription model


Collin Armstrong
Collin Armstrong

Jan 7, 2026

Why 92% of Pet Brand Emails Never Reach Customers

Why 92% of Pet Brand Emails Never Reach Customers


Collin Armstrong
Collin Armstrong

Dec 31, 2025

How Pet Brands Are Actually Being Discovered

How Pet Brands Are Actually Being Discovered


Collin Armstrong
Collin Armstrong

Dec 17, 2025

The Seismic Shift Coming to Pet Travel in 2026

The Seismic Shift Coming to Pet Travel in 2026


Collin Armstrong
Collin Armstrong

Dec 10, 2025

The Quiet Rise of Canine Competition

The Quiet Rise of Canine Competition


Collin Armstrong
Collin Armstrong

Dec 3, 2025

Another 5 Emerging Pet Trends That Will Shape 2026

Another 5 Emerging Pet Trends That Will Shape 2026


Collin Armstrong
Collin Armstrong

Nov 26, 2025

5 Breakout Trends That Will Shape the Future of Pet Care

5 Breakout Trends That Will Shape the Future of Pet Care


Collin Armstrong
Collin Armstrong

Nov 19, 2025

Why Modern Animal is winning on taste, not just tech

Why Modern Animal is winning on taste, not just tech


Collin Armstrong
Collin Armstrong

Nov 12, 2025

Is the next pet retail revolution temporary?

Is the next pet retail revolution temporary?


Collin Armstrong
Collin Armstrong

Nov 5, 2025

The New Anti-Vax Economy in Pets

The New Anti-Vax Economy in Pets


Collin Armstrong
Collin Armstrong

Oct 29, 2025

Clinical proof just became the new premium in pet nutrition

Clinical proof just became the new premium in pet nutrition


Collin Armstrong
Collin Armstrong

Oct 22, 2025

How 3D Printing Turned Pet Disabilities into a Growth Market

How 3D Printing Turned Pet Disabilities into a Growth Market


Collin Armstrong
Collin Armstrong

Oct 15, 2025

Why Pet Prenups Are on the Rise

Why Pet Prenups Are on the Rise


Collin Armstrong
Collin Armstrong

Oct 8, 2025

Is This the Future of Dog Wellness?

Is This the Future of Dog Wellness?


Collin Armstrong
Collin Armstrong

Oct 1, 2025

The NFL Just Entered the Dog Aisle

The NFL Just Entered the Dog Aisle


Collin Armstrong
Collin Armstrong

Sep 24, 2025

What Electric Husky Rigs Can Teach Every Pet Brand About Differentiation

What Electric Husky Rigs Can Teach Every Pet Brand About Differentiation


Collin Armstrong
Collin Armstrong

Sep 17, 2025

The Hardest Growth Moat in Pet CPG

The Hardest Growth Moat in Pet CPG


Collin Armstrong
Collin Armstrong

Sep 10, 2025

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