Home | The Underbite

Jun 1, 2026

The Startup Rebuilding How Pet Insurance Works

Two serial founders are betting pet insurance can be better

Roy Ben Tzvi

$4,000/hour selling dog treats live

Collin Armstrong

Mar 11, 2026

Scrub Daddy Enters The Fur Zone

Roy Ben Tzvi

Feb 27, 2026

We tracked 29 pet M&A deals over 7 months. Here's the map.

Collin Armstrong

Feb 25, 2026

The #1 Fastest-Growing Pet Brand Doesn’t Look Like One

Collin Armstrong

Apr 2, 2025

TAW Ventures Expands Its Pet Portfolio

Roy Ben Tzvi

May 29, 2026

Google rewired pet search this month

Collin Armstrong

May 27, 2026

The New Frontier of Preventive Pet Care

Roy Ben Tzvi

May 25, 2026

Freshpet announces $150M buyback

Roy Ben Tzvi

May 22, 2026

What Fear Free actually built in 10 years

Collin Armstrong

May 20, 2026

Dog Accessories Reimagined as a Lifestyle Brand

Roy Ben Tzvi

May 18, 2026

Pet Spending Hits Record $158B

Roy Ben Tzvi

May 15, 2026

As pet food matures, gear is quietly building the next subscription story

Collin Armstrong

May 13, 2026

New dating site just dropped for pittie owners

Collin Armstrong

May 6, 2026

Tick Prevention, Reinvented

Roy Ben Tzvi

May 4, 2026

PRHG Hits 40-Resort Portfolio

Roy Ben Tzvi

May 1, 2026

Inside pet food's methodology wars

Collin Armstrong

Apr 29, 2026

Subscribe to The Underbite

Pet industry intel for founders, operators, & marketers