🫡 HABRI partners with Virbac to fund research and strengthen the human–animal bond
🤕 FareVet partners with Perfect Paw to bring wearable pain data into clinics
🇺🇸 MetLife ranks 2026 dog ownership costs by state, led by California
🧬 Large genomic study finds cats share key cancer mutations with humans
🇰🇿 Mars to build $180M Kazakhstan pet food plant, expanding Central Asia
👀 Major pet chain shifts focus from retail to services
📺 TV for dogs is fetching big audiences
🛥️ Dutch seafood trader Dayseaday buys 50% of fish-based pet food firm PetsFish
🐟 Study flags PFAS in fish-based pet foods, urging protein diversification.
🐺 Olympic-level dog sprints cross-country ski track
🐈 An adorable cat with 4 ears is up for adoption
There are veterinarians, and then there are people who understand the machinery behind veterinary medicine — the economics, psychology, workflows, and human dynamics that determine whether ideas succeed or don’t.
Natalie Marks operates at that rare intersection. As a former hospital owner, national media voice, industry advisor, and now CEO of VANE, she evaluates not just products but the founders behind them. Our conversation pulled back the curtain on what truly drives adoption, why culture is the hidden infrastructure of clinics, and the traits that separate fundable founders from forgettable ones.
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