Archive | The Underbite

How Customer Behavior Turned Into a $600 Pet Product

How Customer Behavior Turned Into a $600 Pet Product

Collin Armstrong

Jan 14, 2026

Inside Open Farm’s Operating Model

Inside Open Farm’s Operating Model

Jan 12, 2026

$125 Million Was Just Deployed

$125 Million Was Just Deployed

Jan 9, 2026

Pet services found their subscription model

Pet services found their subscription model

Collin Armstrong

Jan 7, 2026

These Bootstrapped Founders Are Playing the Long Game

These Bootstrapped Founders Are Playing the Long Game

Jan 5, 2026

New Year, New News 🥳

New Year, New News 🥳

Jan 2, 2026

Why 92% of Pet Brand Emails Never Reach Customers

Collin Armstrong

Dec 31, 2025

2025 Pet Investment Recap

2025 Pet Investment Recap

Dec 29, 2025

From Unicorn to a Credit Card That Fixes Pet Insurance

From Unicorn to a Credit Card That Fixes Pet Insurance

Dec 22, 2025

What Actually Happened This Week

What Actually Happened This Week

Dec 19, 2025

How Pet Brands Are Actually Being Discovered

How Pet Brands Are Actually Being Discovered

Collin Armstrong

Dec 17, 2025

Rethinking the Last Chapter 💔

Rethinking the Last Chapter 💔

Dec 15, 2025