
Weekly Roundup
Friday · 3/27/2026 · Issue #321
Sponsor

Unlock the Power of Whitelisting with minisocial
Tired of testing new ads only to watch performance fall short? It may not be the creative — it may be the voice delivering it. minisocial is the fully-managed platform pairing pet brands including Maev, NomNom, Made by Nacho, and Basepaws with high-quality micro-influencer creators, delivering fully-licensed content with Partnership Ads and Whitelisting access built in.
Why Brands Are Turning to Whitelisting
Higher Performance: Run ads through trusted creator handles to improve engagement and conversion.
Fully Licensed Content: Partnership Ads rights included, making it easy to scale winning creatives.
Efficient Testing: Access multiple creators quickly without the operational burden of managing influencer relationships.
Built for Pet Brands: Trusted by leading companies across premium food, health, and DNA testing categories.
Fully Licensed Content: Partnership Ads rights included, making it easy to scale winning creatives.
Efficient Testing: Access multiple creators quickly without the operational burden of managing influencer relationships.
Built for Pet Brands: Trusted by leading companies across premium food, health, and DNA testing categories.
What Brands Are Saying
“Our videos were very successful as whitelisting content.”
“minisocial’s cost per creator is cheaper than our in-house program.”
“The quality of the content has been beyond our expectations.”
“minisocial’s cost per creator is cheaper than our in-house program.”
“The quality of the content has been beyond our expectations.”
In just a few weeks, you can press play on your best-performing ads yet.
📢 The Woof is now The Underbite. A few readers missed the announcement — all future emails will come from The Underbite. Same team, same mission, just a new name. Explore the new site →
Quick Hits
🇨🇳 The internet loves this band of lost dogs journeying home. Too bad the story is fake
📸 This camera will only take a photo if there is a dog in the frame.
🏥 After-hours vets become essential for Gen Z pet owners
🎂 Yes, this is an actual dog wedding
💰 Inside the luxury pet spending boom

Largest Exit in Austrian Startup History
Tractive acquisition by Bending Spoons shows durability of connected pet category.
FCPT Acquires BluePearl Hospital Property
$3.8M veterinary real estate deal reflects continued investor appetite for specialty pet healthcare assets.
Chewy Closes 2025 With $12.6B Revenue
26% EBITDA growth, record cash flow, and 21.3M active customers reinforce margin expansion outlook.
Smalls Expands Distribution via Phillips
Fresh cat food brand partners with major distributor to accelerate retail and veterinary channel reach.
Chewy Builds Influencer Marketing Engine
Pet category continues leaning into creators as brands scale performance-driven social strategies.
Snipp Lands $3M Enterprise Contract
Loyalty and promotions platform secures largest deal in company history, signaling demand for engagement tools.
Cultivated Meat Gains Attention in Pet Food
Alternative protein innovation continues pushing into pet nutrition as sustainability pressures grow.
IndieVets Partnership Signals Growth Strategy
Independent veterinary network continues building partnerships aimed at supporting clinic operators.
Pet Services Surge as Vet Visits Decline
Pet services spending jumps 51% while veterinary visits fall for the 16th straight quarter, signaling shifting care patterns.

13,000-Year-Old Dog Discovery Rewrites History
A discovery at an ancient hunter-gatherer site is shedding new light on just how far back the human-dog bond may go.
Vet Techs Push Back on Midlevel Role Expansion
Scope-of-practice battle intensifies across the veterinary workforce as technicians push back on a midlevel practitioner model.
Longevity Research Could Extend Dog Lifespans
Breakthrough aging research is fueling hopes for longer, healthier dog lives — and may eventually unlock clues for humans too.
Chewy Says Pet Ownership Still Growing
Even with rising costs squeezing consumers, Chewy says pet ownership trends remain resilient and the category still has room to expand.
Blue Buffalo Pushes for Pet Tax Breaks
General Mills’ pet brand is leaning into the affordability debate by calling for pet-related tax deductions.
Most Trainable Dog Breeds Ranked
A new look at canine trainability highlights which breeds pick things up fastest — and why that still matters to owners.
Boxerpalooza Helps Fund Animal Rescue
The annual boxer-themed event is turning community enthusiasm into direct support for rescue efforts in Horry County.

Snout
— Head of Marketing
PetSmart
— Sr Specialist, Personalized Marketing
Tuft & Paw
— Social Media Manager
Sundays For Dogs
— Director of Integrated Marketing
Dandylion
— Supply Chain & Inventory Manager
Most Popular
