Archive | The Underbite

Three Founders. One Cohort.

Three Founders. One Cohort.

Jul 27, 2026

Mars Hires Coca-Cola Executive to Lead Pet Nutrition

Mars Hires Coca-Cola Executive to Lead Pet Nutrition

Jul 24, 2026

Cat ownership grew faster than the cat aisle

Cat ownership grew faster than the cat aisle

Collin Armstrong

Jul 22, 2026

The Realities of Running a Small Pet Business

The Realities of Running a Small Pet Business

Jul 20, 2026

Zoetis Makes Biggest AI Bet Yet

Zoetis Makes Biggest AI Bet Yet

Jul 17, 2026

At-home dog tests are also a race to own your dog's data.

At-home dog tests are also a race to own your dog's data.

Collin Armstrong

Jul 15, 2026

The Man Who Taught America to Speak Dog 🐶

The Man Who Taught America to Speak Dog 🐶

Jul 13, 2026

2 Premium Vet Clinics Just Finalized a Major Merger 🩺

2 Premium Vet Clinics Just Finalized a Major Merger 🩺

Jul 10, 2026

Private equity stopped placing new bets on pet brands, but operators didn't

Private equity stopped placing new bets on pet brands, but operators didn't

Collin Armstrong

Jul 8, 2026

The Next Big Bet in Pet Nutrition💧

The Next Big Bet in Pet Nutrition💧

Jul 6, 2026

Big Money Keeps Flowing into 🐶 🐱

Big Money Keeps Flowing into 🐶 🐱

Jul 3, 2026

Buy the shelf or defend the freezer

Buy the shelf or defend the freezer

Collin Armstrong

Jul 1, 2026