We know it’s been a minute - but we’re bringing webinars back, and we’ve got two great sessions coming up.
60-Minute Masterclass with Erin Simpson — Founder - Wildcat & Former Head of Communications at Lyft
When: 11:30 AM MST · May 20th
What: A 60-minute session (40-minute presentation + 20-minute Q&A) on how to build and launch your brand's communications from scratch. Covering narrative, early-stage PR, and generating awareness without a big budget or external agency.
Who gets in: First 50 Underbite subscribers who sign up. Can't make the live session? We'll send the recording to all Premium subscribers, so Premium members get this either way.
How to introduce your brand to the world - Think of your launch as a moment in time - not just a product drop, but a clear, compelling introduction of what your company stands for and why it matters right now.
A practical framework for early-stage communications - What actually needs to be in place before you "do PR" — from your founder's point of view to your core narrative - and how to build it yourself.
How to generate awareness without a big budget - Scrappy, high-impact ways to get attention early — media outreach, creator and third-party engagement, and creating moments that build credibility.
What to do yourself vs. when to bring in help - A candid look at what founders can and should handle early on — and when it actually makes sense to invest in outside support.
About Erin Simpson
Founder of Wildcat, the cat lifestyle brand turning feline essentials into design-forward objects.
Founder of Brick Lane, a PR firm trusted by leading Silicon Valley startups and venture firms.
Former Head of Communications at Lyft — one of the first 25 employees, helped introduce ridesharing to the public
Expert in crafting awareness for startups and consumer brands, from early-stage launches to category-defining companies
Seats are limited! Reserve your spot now → Sign up for the live session
Want the recording even if you miss the live? Become a Premium subscriber, and we'll send it straight to your inbox.
60-Minute Masterclass with Gabriel Baldinucci — Founder, Pawsitive Intelligence
When: 12:00 PM MST · June 3rd
What: A 60-minute session (40-minute presentation + 20-minute Q&A) on what's actually happening with AI in the pet industry — the trends, the capability gap, and what agentic tools mean for your business right now.
Who gets in: First 50 Underbite subscribers who sign up. Can't make the live session? We'll send the recording to all Premium subscribers, so Premium members get this either way.
Overview of trends and milestones - Large company breakthroughs, new models, and which major pet companies are already staffing for AI — and what that means for everyone else.
A tour of agentic AI tools relevant to pet companies - A practical walkthrough of the agentic offerings directly applicable to pet brands — from operations and customer experience to content and commerce.
The coming capability gap — and what it means for you - The implications and challenges for business leaders who act now vs. those who wait, and how to start making confident decisions.
About Gabriel Baldinucci
Founder of Pawsitive Intelligence, dedicated to helping pet industry leaders understand and act on AI.
Gabriel is a serial founder and senior executive with experience building startups inside and outside of organizations, including with Sir Richard Branson’s Virgin Group.
Practical, jargon-free breakdown of what's changing and what it means for your brand.
Seats are limited. Reserve your spot now → Sign up for the live session
Want the recording even if you miss the live? Become a Premium subscriber, and we'll send it straight to your inbox.
