Issue #251
October 13th, 2025
Quick Hits:
🚙 Pet parents are spending up to £6,500 over their dog's lifetime to make sure their car is pet-proof
🚨 We’ve teamed up with Fi! Spoiler alert: there’s a shiny new free collar (and 6 months subscription) waiting just for you!
We sat down with Joe Aeppli, COO + Co-Founder at Sparkle, to talk about how he’s helping reinvent pet grooming through better systems, people, and purpose.
We covered:
How Sparkle spotted a gap in grooming and built a membership-driven model to fix it.
How they reached the incredible milestone of 340 licenses sold in just 18 months.
How they pick franchise partners who lead with values, accountability, and scale experience.
How smart capital deployment is fueling tech, training, and long-term system strength.
Raising capital
And a ton more…👇
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