Cutting 16,000 Jobs!

Issue #256

October 17th, 2025

'Tis the season to stand out! Smart brands activate multiple touchpoints. minisocial's Holiday 3-Peat delivers:

- Consistent creator partnerships across three key windows (3x posts from each creator during windows that are important to you)

- Triple the content that all comes fully licensed

- Whitelisting access for a bigger return on ad spend

Same trusted creators, 3x the content, full usage rights for ads and social. Book before October 15th to get 20% off - minisocial's biggest discount ever.

Trusted by pet brands you know: Woof, Embark, Nom Nom, Petfolk, Made by Nacho and many more.

Learn more or book a call with their team to chat holiday!

Quick Hits:

🚀 An AI pet cam is on the list for the 6 big things in consumer tech for 2025

⬆️ The pet supplements category is booming

🛫 9 dog-friendly countries to travel with your pup to

🇮🇹 40% of Italians take their pets to restaurants

🪴 Not all houseplants are pet compatible, find out which are toxic

💰 Global pet insurance market set to hit $30 billion by 2030

⚗️ Is Petpin AI the future of healthcare for pets?

🐑 Dogs were once bred for their wool

We teamed up with Fi, and they’re giving away a free e-collar and six months of service - you in?

📣 Advertise with The Woof ➡️ Bark at us

👻 If you want a done-for-you newsletter that speaks directly to your customers ➡️ Click Here

💼 Reach top talent in the industry ➡️ Submit Your Job Opening

💰 If you are a company in the pet space looking for investment ➡️ Click Here

Expanding accessibility - AirVet has partnered with Healthy Paws.
Major cuts - Nestlé is cutting 16,000 jobs globally
Hello PetSmart - HelloFresh’s premium direct-to-consumer pet food brand is debuting at select PetSmart locations.
Second tranche buyback - Pets at Home starts the second £25 m share buyback after the first tranche was completed last month.
From diapers to cat food - Yiyi Co., Ltd. plans to acquire a Chinese cat food manufacturer.
Purrfect board member - Jackson Galaxy ( The Cat Daddy) joins the Advisory board of AniVC.
Just a little easier - Verisk debuts a standardized pet insurance program with ready-made forms, rating rules, and loss costs.
4% rise - CVS, Pets at Home rally as CMA’s vet-market proposals prove “very tame.”
A new kind of protein - Leaft Foods introduces leaf-based protein

If you missed this week’s newsletters👇

340 Licenses in 18 Months 🚀

How 3D Printing Turned Pet Disabilities into a Growth Market

New York is the worst - A new 2025 study has revealed the best and worst places to own a dog across all 50 U.S. states, New York was ranked the worst.
$5M will - Diane Keaton left her beloved dog, Reggie $5 million in her will
Ever heard of a Skye Terrier? - This adorable and rare dog breed could be extinct by 2050.
Sad news - Dancing With The Stars star shared that his dog is battling cancer.
Salmonella recall - Raw Bistro Pet Fare has voluntarily recalled two product sizes of its frozen beef dog food
This is our island now - This small Mediterranean island has almost as many cats as it does people, and that’s a problem.
Pricing reform - UK Watchdog proposes prescription price caps, new comprehensive price comparisons, and more in the veterinary space.
Cat declawing banned - It is now illegal for veterinarians to declaw cats in California.
Do dogs prefer scented bowls? - Based on these results from a new study, it seems like they do.
What the data says - In terms of pet acquisitions, the gap has narrowed between dogs and cats.