Issue #299

February 2nd, 2026

Quick Hits:

Jules Kuch started posting videos of her dog for fun. No strategy. No business plan. No expectations.

In this exclusive Q&A, we go behind the scenes of how a full-time software employee built a real pet media business on nights and weekends. We unpack what actually drives income, why virality isn’t a business model, and what most creators and pet brands get wrong about content and monetization.

If you want to understand how pet content turns into real money, this one’s for you.

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