
💵 $1000 an hour to sniff dog breath
😔 Why veterinary care costs are forcing families to choose
🤝 Pet distribution consolidation continues with Phillips’ joint venture
😊 Amazon launches AI tool to improve pet adoption
🇨🇦 Pet trusts gain momentum in Canada as owners plan long-term care
😮 Petflation pushes annual spend of pet owners to $2,360
💨 Activist investor signals strategic optionality at PetMed Express
💰 The $50,000 pet? The price of ownership keeps climbing
🏠 Texas city drops $4M on Animal Care as pet demand keeps rising
After nearly three decades helping build one of the most trusted portfolios in consumer brand history, Jane Lauder is now applying those same standards of rigor, trust, and long-term brand equity to the pet industry.
Through TAW Ventures, she’s backing founders working at the intersection of science, longevity, and the human–animal bond — areas she believes are still underestimated despite the surge of capital into pet.
In this conversation, Jane shares how prestige beauty principles translate into pet health, what separates durable brands from short-term trends, and where she sees the biggest white space emerging over the next decade.

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