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For most dog owners, joint supplements are pretty straightforward: check the label, find your dog’s weight, and follow the recommended dose. But when Sarah McLean brought home Lucy, her 120-pound Great Dane, she quickly realized that system wasn’t built for dogs like hers. The supplement her veterinarian recommended had one instruction for every dog over 60 pounds. Lucy weighed twice that. Was one chew enough? Should she double it? And how could she know whether either option was actually effective?
That problem became Big Damn Dog Co., a brand built specifically around the health needs of giant breeds. Today, Sarah and her husband Jared McLean are building beyond their original joint supplement, with a fast-growing Gravy Blend and a bigger ambition to become the go-to brand for giant-breed health, education, and eventually everyday life.
We spoke with Sarah about bootstrapping the business, why giant breeds remain underserved, building DTC, listening closely to customers, and what it will take to turn a niche supplement company into “The Giant Breed Brand.”
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