
📈 Sleepypod rebrands as Paw Prosper builds out its pet-health family
🇬🇧 Swedish pet insurer Lassie enters the UK after doubling its European business year over year
📱 Halo Collar adds unlimited 24/7 access to Pawp veterinary professionals across every membership plan
🧬 Mother dogs showed less late-life frailty, challenging assumptions about reproduction accelerating canine aging
🇳🇱 Pet Service Holding opens Budget Pets, targeting at least 15 discount stores across the Netherlands
🌿 New study suggests hempseed supports beneficial gut bacteria in dogs without disrupting their overall intestinal microbiome
🗣️ Viral dog-talking buttons look convincing, but researchers say evidence of true language remains preliminary
🩺 Fear Free names its first chief veterinary officer to lead clinical education and certification standards
💰 PetMeds agrees to $37 million sale-leaseback of its Florida headquarters and distribution center
📚 Eleven-year-old earns recognition after reading more than 100 hours to Jacksonville shelter animals
🤝 Jolly Pets partners with John A. Van Den Bosch to bring its dog toys to more retailers
🇰🇷 Dog owners in South Korea are turning to a new trend called 'pet tarot' to try to understand their animals’ emotions and behavior.
😃 Milwaukee ends pit bull and rottweiler breed restrictions

Hundreds of startups applied. Only a select handful were chosen for Pawsible Ventures’ inaugural venture studio. We spoke with three of those founders building companies across AI, preventive pet health, and veterinary research - to understand what set them apart, what they've learned since joining the program, and the advice they'd give other entrepreneurs hoping to build the next great pet company.
We spoke with:
Ana Malhotra - Co-Founder & CEO, Tato
Lauren Burrows - Co-Founder & CCO, Charlie Pet Health
Davide Confalonieri, PhD - Founder & CEO, Lab4Paws
What we discussed
Why execution matters more than having the perfect idea.
The pivots, customer conversations, and setbacks that shaped each company's direction.
Practical advice for founders on finding product-market fit, raising capital, and building companies investors want to back.
And so much more…
This one's for Pro members.
The Underbite Pro is how the pet industry's sharpest operators stay ahead.
Unlock This PostPro members get:
- Exclusive founder interviews and operator case studies
- Weekly deep-dive analysis on the trends moving the industry
- Data-driven insights reports you won't find anywhere else
- Masterclasses & live Q&As
- Full access to The Underbite's pro archive

