Weekly Roundup
Friday · 10/09/2026 · Issue #405
We read the back of 2,776 dog-food recipes
Then we built a tool around them.
We just launched The Panel, The Underbite's new ingredient map. It puts 2,776 ingredient lists from 408 brands in one searchable place.
Look up any ingredient and see how the market uses it. Put up to four brands or recipes side by side. See which brands build their recipes alike.
Our free report, What's in the Bag, covers the first five things we found in the data, including which berries and greens are mostly there for the label. Want to dig into the data yourself?
Underbite Pro members get full access to The Panel — search 2,776 recipes, compare brands side by side, and explore a dataset that keeps growing.
Quick Hits
🚗 Rivian launches pet cam, letting owners watch dogs live from their phones
😞 Popular internet veterinarian reveals she lost her job
📣 Why brands are betting on pet culture to win over consumers
🐈 Brazil's cat population jumps 4.5% as Mars-backed accelerator seeks new pet startups
🐕 Rescue dogs sniff out mountain lion and bobcat DNA to help scientists design wildlife crossings
🦈 Steven Bartlett invests $200K in dog accessory startup Pup Stack during Shark Tank appearance
🤖 Growing reliance on AI could erode veterinarians’ critical thinking, clinical judgment, and diagnostic skills.
53 Million U.S. Households Now Own Cats as Dog Food Sales Weaken
Cat ownership rose 5% in 2025 to 53 million households, with General Mills, Chewy and Petco reporting stronger cat product demand as dog sales soften.
Skiptown Signs 12 Franchise Units Across 3 States
The dog daycare, boarding and grooming company secured agreements for 12 franchise locations, including five in Austin and five in Denver.
Cadmus Animal Health Raises NZ$8M to Fight Canine Dental Disease
Backed by Digitalis Ventures, Arrow Ventures and Movac, the biotech company will advance its canine periodontal disease treatment toward USDA approval.
Chewy Adds PetPace's AI-Powered Health Monitoring Collars
PetPace launched its smart collar on Chewy, offering continuous monitoring of pets' vital signs, sleep, activity and potential health changes.
Fredun Pharmaceuticals Expands Into Pet Care With Two Acquisitions
The Indian pharmaceutical company acquired pet supplement brand Furlicks and a 26% stake in Goodman Vetcare, expanding its pet wellness business.
Payshift and Solly Azar Bring 10-Second Pet Insurance Claims to France
Their new payment system checks claims in under 10 seconds, allowing insured pet owners to avoid paying the full veterinary bill upfront.
Indian Dog Food Startup TailBlaze Raises $300K for Longevity Nutrition
Led by Comma Capital, the pre-seed round will support the launch of HeartPour, a high-protein wet dog food focused on canine longevity.
South Korea's Pet Food Market Surges 67% to $1.8 Billion
The market has grown 67% since 2020, but officials still lack reliable data on how much is controlled by imported products.
Simon Cowell Partners With Trupanion to Promote Pet Insurance
Cowell, who insured his four dogs with Trupanion, will promote pet insurance through campaigns highlighting veterinary costs and direct payments.
Cesar Millan Pet Product Line Targets 2027 Launch With AI-Powered Commerce
Xcel Brands and Paradium.AI plan to launch Cesar Millan-branded pet products in Q3 2027, using AI-generated shoppable content to drive sales.
California to Require Landlords to Disclose Pet Policies Starting April 2027
Starting April 2027, landlords must disclose pet restrictions in rental applications and applicable online listings or risk refunding application fees.
Scientists Develop Gene Therapy That Could Treat Dementia in Dogs
University of South Florida researchers are developing gene therapy to protect aging dogs' brain cells and potentially slow dementia.
$4,000 Vet Surgery Drops to $500 Under New Low-Cost Care Model
Austin nonprofit Emancipet partners with private clinics to lower care costs, helping one cat owner save over $3,500.
NYC Bill Would Ban Pet Stores From Selling Live Birds
Proposed legislation would end pet store bird sales over animal welfare concerns while preserving shelter and rescue adoptions.
Purina Opens Vet Student Wellness Center, Tops $3.5M in Industry Support
Purina opened a veterinary student wellness center at Utah State, building on $3.5 million in nonprofit support since 2024.
Tufts Studies Dog Eye Tumors for Clues to Rare Human Cancer
Researchers are comparing typically benign canine eyelid tumors with rare human cancers to identify potential treatment targets.
Scientists Discover Why Large Dogs Age Faster Than Small Breeds
ASU researchers analyzed 864 dogs, finding giant breeds lose protective genetic regulation roughly 35% faster than smaller dogs.
GoodVets
— Hospital Operations Manager
Golden Pet Brands
— Marketing Jobs
Outward Hound
— National Sales Manager, US Pet Specialty / Canada & Mexico
Champion Petfoods
— Financial Planning and Analysis Manager
CareVet
— Veterinary District Manager
Airvet
— VP, Strategic Partnerships
Nylabone
— Brand Manager, Marketing Innovation
Some Popular Recent Interviews
