Weekly Roundup
Friday · 5/22/2026 · Issue #345
Sponsor
Presented by Tuck Advisors
🐾 Selling Your Company Isn’t the Same as Building It
You’ve survived the startup phase. You proved product-market fit, navigated operational headaches, and built a trusted reputation in the pet care ecosystem.
But when an Unsolicited Flattering Offer (“UFO™”) lands in your inbox, the rules of the game completely change. The skills that helped you scale your brand are entirely different from the skills required to exit it.
Whether you are ready to step down and enjoy the result of years of hard work, or want to scale further by joining a larger platform, you need advisors who understand both founder psychology and financial strategy.
Why Pet Founders Partner with Tuck Advisors:
• Founder-to-Founder M&A: We’ve founded, scaled, and sold companies ourselves. We understand both the numbers and the emotional weight of letting go of your business.
• Beating the Odds: In 2025, our rigorous, bespoke process resulted in a 100% success rate for clients compared to an industry average hovering around 35%.
• Maximum Leverage: Whether you’re responding to a surprise offer, quietly exploring a sale, or preparing for a competitive auction, we help ensure you don’t leave money on the table.
Heading to WVC Nashville or SuperZoo? Tuck Advisors will be on the ground at both events and would love to hear your story, discuss the market, and grab a coffee.
Quick Hits
🥖 The PIN Growth Summit is around the corner. This might be your last chance to join
👓 This loyal dog is melting hearts across the internet
🇨🇦 Canadians spent nearly $10 billion on pets last year
👴 Why retirees are spending more than ever on pets
💰 Is Karl Lagerfeld’s cat the richest cat in the world?
🇯🇵 Japanese firm turns pet ashes into gemstones as memorial market grows
Sparkle Grooming Expands Into Southeast Florida
The grooming franchise signed a 29-unit development agreement as it accelerates its brick-and-mortar expansion strategy.
Freshpet Approves $150M Share Buyback
The fresh pet food company authorized a major repurchase program as confidence in long-term growth remains strong.
Orion Wins FDA Approval for Tessie
The canine anxiety treatment is approved for noise aversion and separation anxiety, with Zoetis handling U.S. commercialization.
MHP Opens Croatia’s First Wet Pet Food Plant
The €43M facility marks MHP’s push into premium wet food with its new high-meat Proof brand.
GluCurve Pet CGM Launches in Canada
ALR’s veterinary glucose monitor gives diabetic cats and dogs minute-by-minute readings for up to 14 days.
K-Pet Brands Push for Global Growth
Korean pet companies used Interzoo 2026 to showcase AI-powered pet tech and sustainable products for export markets.
Three Dog Bakery Lands Bark’n Crunch at Walmart
The single-ingredient chicken chips are expanding into Walmart stores and online as the treat line gains momentum.
Covetrus VetSuite Tops 4,000 Practices
The independent-practice network continues scaling its tools, savings, and support for veterinary clinics.
Olive Tree People Enters Pet Care
The waterless beauty company launched “Is That Matty?”, a hydroxytyrosol-based pet grooming brand.
Mycoprotein Moves Into Dog Treats
Enifer and Rovio Pet Foods developed a semi-moist dog treat using PEKILO® fungal protein.
Social Media Is Fueling the Pet Monkey Trade
Animal advocates say viral monkey videos are slipping past platform filters and driving exotic pet demand.
Veterinarians Warn of Rising Pet Care Crisis
More vets say owners are delaying treatment as inflation and rising clinic costs strain affordability.
Taste of the Wild Faces New Lawsuit
The class action claims the grain-free dog food was marketed as healthy despite alleged health risks.
Bobcat Fever Is Spreading to House Cats
Veterinarians warn the deadly tick-borne disease is increasingly being detected in domestic cats.
Pets Are Ending up in the ER From Weed
Emergency veterinarians say more pets are accidentally ingesting cannabis products left around the house.
Texas Tech Honors Service Dog With Diploma
A graduating student’s service dog received an honorary diploma in a moment that quickly went viral.
Fera Pets
— Director of Marketing
Different Dog
— Creative Lead / Strategist
Freshpet
— Senior Director, Marketing Communications
The Farmer’s Dog
— Acquisition Manager, Paid Social
Rover
— Senior Director of Lifecycle Strategy
Green Juju
— Director of Sales Strategy
Chewy
— Marketing Analytics Manager, Chewy Ads
Petco
— Associate Buyer, Omnichannel Merchandising
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