Weekly Roundup
Friday · 9/04/2026 · Issue #390
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Quick Hits

🫎 Woman protects dog from moose attack

🧴 Jo Malone teamed up with WildWash, Tom Hardy, and his dog Blue to promote a new Orange & Cedarwood Dog Shampoo

🐕 From truffle hunters to bedbug detectors: meet the incredible working dogs doing very unusual jobs

🔥 Chewy CEO Sumit Singh joins a fireside chat at Goldman Sachs' Global Consumer and Retail Conference on September 14

💵 Fresh Pupper™: The electric grinder & topper system for dogs, a Kickstarter

🎥 In 1930, Hollywood made a murder mystery film where all the actors were dogs

💰 Has private equity ruined the vet space? This guy breaks it down in 60 seconds

Golden Pet Brands Eyes an IPO at $1B+ Valuation
Golden Pet Brands, owner of Dr. Marty Pets, Badlands Ranch and Ultimate Pet Nutrition, has tapped Morgan Stanley and Barclays for a potential IPO that could value the company at more than $1 billion.
CompletePet Changes Hands in Private Equity Deal
Align Capital Partners has sold CompletePet to Blue Sea Capital, which will become the majority owner of the pet wellness product manufacturer. Management is reinvesting alongside the new owner.
Elanco Pours $120M Into U.S. Biologics Manufacturing
Elanco completed a 25,000-square-foot expansion of its Kansas manufacturing site, increasing monoclonal antibody production capacity more than fourfold. Another $30 million is planned through 2028.
Paw Prosper Makes a Bigger Bet on Shockwave Therapy
Paw Prosper is now the exclusive commercial partner for Elvation VET Shockwave Therapy in the U.S. and Canada, adding the PiezoWave2T VET system to its veterinary rehabilitation portfolio.
Purina Is Hunting for Pet Care’s Next Big Idea
Purina is looking for its next group of early-stage pet startups, with five companies receiving $25,000 each and one eligible for another $25,000 at Global Pet Expo.
Veterinary Real Estate Keeps Drawing Investor Attention
AMO Partners and The Cloverleaf Group acquired a multi-tenant veterinary property in Leander, Texas, anchored by a 24/7 emergency veterinary clinic.
Myzel Organics Takes Its Pet Ingredients Business to Europe
The Canadian functional mushroom supplier signed a distribution agreement with Germany’s VIVATIS, giving European pet food, treat and supplement manufacturers locally stocked access to its ingredients.
Airvet and HABRI Team Up on the Human-Animal Bond
Airvet has become an official HABRI supporter, with the two organizations planning education and outreach around the connection between pet ownership, veterinary care and human health.
CoVet Brings Its AI Copilot Deeper Into Vet Workflows
CoVet’s new Vet-Files integration lets veterinary teams create clinical documentation with its AI copilot and send completed records directly back to the correct patient file.
MyPetCard Launches an Alternative to Pet Insurance
Scottish fintech MyPetCard has launched a prepaid Visa card and platform that lets UK pet owners set aside money for veterinary care, access a 24/7 vet line and compare treatment and medicine prices.
Our Raising Capital Webinar Filled Up in 30 Minutes 🚀
Our upcoming 60-minute live masterclass on raising capital with James Marciano, Founder of Tuck Advisors, filled up fast!
So, we decided to open it up to 20 more people.
If you want in, sign up here 👇 once these additional spots are gone, they’re gone.
Missed out? Premium subscribers always get access to our full library of previous webinars and all future sessions.
Judge Tosses Lawsuit Claiming AVMA Restricts Veterinarian Supply
A federal judge dismissed an antitrust lawsuit accusing the American Veterinary Medical Association of using its accreditation role to limit the number of practicing veterinarians and protect members from competition.
Mars Puts $13M Behind Communities, Scientists and Animal Health
The Mars Impact Fund is committing $13 million across six partnerships, including $3 million for rabies elimination efforts and another $3 million to help young people explore food, agriculture and veterinary science careers.
Are Gene-Edited Dogs Coming?
CRISPR is opening the door to something that once sounded like science fiction: editing the genes of dogs. That raises some big questions about disease, breeding and just how far humans should go.
Nearly 2,000 Pounds of Raw Pet Food Recalled
Northwest Naturals recalled two frozen raw chicken products sold nationwide after FDA testing found Salmonella and Listeria. No illnesses have been reported so far.
Rainy Weather Is Bringing a New Risk for Dogs
Heavy rain and humidity mean more wild mushrooms — and vets in Virginia say they’re seeing a jump in pets coming in with mushroom poisoning.
VCA Charities Gave Nearly $4.2M to Help Pets
VCA Charities says it distributed nearly $4.2 million in 2025, supporting everything from shelter enrichment and adoption programs to disaster relief and veterinary care for families who need help.
People Are Selling Puppies Out of Car Trunks in NYC
Illegal dog dealers have been spotted selling pricey puppies out of a Mercedes in Manhattan, despite New York’s crackdown on puppy-mill sales.
Dutch Vet — Social Media Manager
Dutch Vet — Senior Technical Program Manager
PuppySphere — Director of Marketing
Airvet — VP, Strategic Partnerships
Pet Sustainability Coalition — Executive Director / Chief Executive Officer
Walmart — Senior Merchant, Pet Services
Embrace Pet Insurance — Digital Analytics & Measurement Manager
Nylabone — Brand Manager, Marketing Innovation

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