Weekly Roundup
Friday · 8/21/2026 · Issue #384
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25 million pet owners. Reached everywhere they do their research.
Here's the thing about paid ads: they stop the second you stop paying.
Pawzitivity Pets reaches 25 million qualified pet owners a year. Eight owned review sites, managed Reddit communities, social, email, paid campaigns, and 100+ vetted creators all point the same buyers toward you.
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Curious what that looks like for your brand? Let's talk.
Quick Hits
☁️ Taylor Swift’s Samoyed sparks a 15% surge in breed searches and new puppy demand
💰 CEO compensation at America’s largest animal charities continues to rise
🐶 Meet the 10 adorable rescue dogs competing to be crowned America’s cutest rescue pup
✈️ Traveling with your pet? These expert-backed tips can make the entire trip safer and easier
📸 Want better pet photos? These simple tricks can make your everyday shots look professional
🤖 Google’s new AI pet recognition feature has one problem: it keeps forgetting which pet is which
🐕 What kind of dog is that? This coyote decided to come play in the dog park
🎉 On August 29th, Little Chonk will be opening a store in Soho, NYC
🐱 Viral cat videos may be normalizing harmful behavior, and researchers say we’re not taking it seriously
Vital Pet Group Sold to New Owners
Paramount Retail Group has sold the UK pet trade distributor to SPL Group, which will now operate the business independently.
Marks & Spencer Jumps Into Pet Food
The British retail giant is launching its own pet food range as it looks to capture more of customers' weekly grocery spending.
Buddy Bites Raises $4.2M to Expand Beyond Dog Food
The Hong Kong pet food startup has closed its Series A as it looks to expand its footprint and move into new categories beyond dog food.
AI-Powered Dog Cancer Vaccine Startup Raises $4M
Gamgee has raised $4 million to develop personalized mRNA cancer vaccines for dogs, using AI to identify and target individual tumor mutations.
Brookville Veterinary Health Acquires Newbury Animal Hospital
The father-and-son-owned group acquired the Massachusetts practice alongside veterinarian Dr. Deborah Burba, who becomes Medical Director and co-owner.
Vicuña Launches Air Waypoints for Pet-Friendly Flying
The pet travel startup is rolling out a new flight model designed to make air travel more accessible and comfortable for dogs and their owners.
Genius Dog Takes Its Birthday Box to Chewy
The celebration-focused pet brand is expanding distribution, bringing its dog birthday boxes onto Chewy's massive online marketplace.
Pets at Home Makes Its Move Into Insurance
The UK pet retailer is entering the insurance market through Compare the Market, adding another service around its growing pet care ecosystem.
StoneX Acquires Pet Food Ingredient Supplier AMG
StoneX is expanding deeper into animal protein and pet food ingredients with its acquisition of Advanced Marketing Group.
Thrive Pet Healthcare Gives California Hospital a Major Expansion
Garden Grove Dog and Cat Hospital has moved into a 6,715-square-foot facility, giving its veterinary team 83% more clinical space.
Kalzyme Pet Health Technology Lands U.S. Patent
ZymIQ secured U.S. patent protection through 2044 for its enzyme-based technology, opening the door to new partnerships in the American pet market.
Dog Food Recalled After Nearly 200 Reports of Vision Problems
A major recall is drawing attention after nearly 200 reports potentially linking the affected dog food to canine vision loss.
Veterinarians Could Play Bigger Role in Healthier Dog Breeding
Veterinary experts are pushing for greater involvement in breeding decisions as genetic tools make it easier to identify and reduce inherited health risks.
Great Dane Gets Owner's $70 Jumpsuit After She Forgets His Recovery Cone
After forgetting her 132-pound Great Dane's recovery cone at the vet, his owner cut up a $70 Free People jumpsuit to protect his surgical incision.
What America's Most Popular Dog Names Say About Owners
A new analysis looks at the country's most popular dog names and the trends influencing what Americans are naming their pets.
Military Invests $60K After Service Dog's Death
The investment follows the death of a trained military working dog, putting renewed attention on how service canines are protected and cared for.
Pet-Friendly Housing Efforts Gain Ground Across U.S.
APPA's housing initiative is expanding efforts to reduce pet deposits, rental restrictions and other barriers that can separate owners from their pets.
Shelter Euthanasia Remains a Major U.S. Animal Welfare Challenge
A look at the scale and history of shelter euthanasia shows how dramatically outcomes have improved, while highlighting the work still left to do.
Mexico's Veterinary Market Shifts Toward Family Medicine
As pets take on a larger role inside Mexican households, veterinary care is evolving toward more preventive, specialized and family-centered medicine.
Treat Therapeutics
— Community & Growth Lead
Tamara Linde
— Marketing executive with 15+ years of DTC and pet industry experience, seeking her next leadership role.
Airvet
— VP, Strategic Partnerships
Rover
— Senior Director of Lifecycle Strategy
Pet Sustainability Coalition
— Executive Director / Chief Executive Officer
Rover
— Senior Marketing Manager
Embrace Pet Insurance
— Digital Analytics & Measurement Manager
Nylabone
— Brand Manager, Marketing Innovation
Wellness Pet Company
— Ecommerce Marketing Content Specialist
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