Archive | The Underbite

LMNT did $206M selling salt water. The pet version is coming.

LMNT did $206M selling salt water. The pet version is coming.

Collin Armstrong

Apr 8, 2026

Building a Category, Not Just a Brand

Apr 6, 2026

What Mattered This Week...

What Mattered This Week...

Apr 3, 2026

After GPE 2026, the real arms race isn't about ingredients anymore.

After GPE 2026, the real arms race isn't about ingredients anymore.

Collin Armstrong

Apr 1, 2026

Can Death Become Optional?

Can Death Become Optional?

Mar 30, 2026

Chewy Finishes 2025 on a High

Chewy Finishes 2025 on a High

Mar 27, 2026

Four pet brands are reportedly looking for buyers right now.

Four pet brands are reportedly looking for buyers right now.

Collin Armstrong

Mar 25, 2026

Why Layout Shapes Care

Why Layout Shapes Care

Mar 23, 2026

The Viral ChatGPT Dog Cancer Cure Wasn’t What It Seemed

The Viral ChatGPT Dog Cancer Cure Wasn’t What It Seemed

Mar 20, 2026

Dog is complicated. Cat is having a moment. The GPE 2026 floor shows you why.

Dog is complicated. Cat is having a moment. The GPE 2026 floor shows you why.

Collin Armstrong

Mar 18, 2026

The Exit Playbook

The Exit Playbook

Mar 16, 2026

Petco Earnings Reveal $6B Pet Retail Reality Check

Petco Earnings Reveal $6B Pet Retail Reality Check

Mar 13, 2026