Weekly Roundup
Friday · 4/10/2026 · Issue #327
Sponsor
Selling Your Company Isn’t the Same as Building It
You spent years building your business — the late nights, the risk, the mission. But when an Unsolicited Flattering Offer (“UFO™”) lands in your inbox, the rules change. The skills that helped you scale ≠ the skills that help you exit.
That’s where Tuck Advisors comes in. We’re an M&A firm built by entrepreneurs, for entrepreneurs. We’ve founded, scaled, and sold companies ourselves, so we understand both the numbers and the emotions involved in an exit.
● Responding to an unsolicited offer
● Quietly exploring a sale
● Preparing for a competitive auction process
● Quietly exploring a sale
● Preparing for a competitive auction process
We help create leverage and avoid leaving money on the table through a rigorous, bespoke process that resulted in a 100% success rate in 2025 (vs ~35% industry average).
CEO James Marciano recently shared the stage at Pet Summit alongside leaders from Pawsitive Holdings and TAW Ventures. If you missed the panel in Orlando, connect with us directly.
📢 The Woof is now The Underbite. A few readers missed the announcement — all future emails will come from The Underbite. Same team, same mission, just a new name. Explore the new site →
Quick Hits
💥 Tractive expands beyond GPS into predictive pet health monitoring
🧠 This kid is determined to get a dachshund, so he put together a presentation for his family
🍎 You can get a custom denim jacket for your dog at one Petco in NYC
💰 This creator decided to monetize his dogs as advertising inventory. Thoughts?
🛏️ $760 PEMF pet bed for dogs reflects pet wellness expansion
🛫 Paws Abroad launches personalized pet-friendly flight marketplace.
Chewy Pushes Further Into Vet Care
Acquisition of Modern Animal signals Chewy’s move to own more of the pet healthcare stack.
Software Modernizes Animal Shelters
24Pet introduces infrastructure built to streamline shelter records, operations, and adoption flow.
Pet Insurance Still Growing — Just Slower
Expansion continues despite cooling growth, reinforcing long-term demand for coverage.
One App to Manage Your Pet
Pawbase looks to centralize care management into a single digital platform.
Scenthound Gears Up for Bigger Scale
New board members bring franchise and multi-unit experience as expansion accelerates.
Freshpet Momentum Still Looks Strong
Analyst upgrade reflects continued confidence in fresh food growth and premium trends.
$22M Bet on Fresh Pet Food
Drools doubles down on minimally processed formats as fresh demand expands globally.
Biofuel Rules Could Squeeze Pet Food
Proposed biofuel mandates could raise ingredient costs and put fresh pressure on pet food supply chains.
Pet Health Drama Lands in Court
Insider trading allegations tied to PetIQ highlight governance risks as capital flows deeper into pet health.
Raw Diet Debate Heats Up Again
Regulators continue warning about contamination risks tied to raw feeding practices.
Organic Pet Food Messaging Confusion
Label ambiguity continues shaping how consumers interpret sourcing, quality, and trust.
More Funding Targets Vet Shortage
New public investment aims to strengthen the veterinary talent pipeline long term.
Tara Lipinski Steps Into Dutch Role
The Olympic gold medalist joins Dutch as Chief Pet Officer, leaning fully into dog-mom mode.
Biotech Eyes Longevity Breakthrough in Dogs
Genflow highlights early SLAB trial progress as longevity science expands into pet applications.
Rare Urinary Stones Rise in Dogs
Vets are seeing more cases of an uncommon urinary tract stone type, raising fresh clinical questions.
DogTV
— Advertising & Sponsorship Sales Representative
Snout
— Head of Marketing
PetSmart
— Sr Specialist, Personalized Marketing
Tuft & Paw
— Social Media Manager
Sundays For Dogs
— Director of Integrated Marketing
Dandylion
— Supply Chain & Inventory Manager
The Farmer’s Dog
— PR Manager
Nulo
— Associate Brand Manager
Native Pet
— Head of Brand Marketing
Freshpet
— Senior Director, Marketing Communications
Chewy
— Marketing Analytics Manager, Chewy Ads
Clarity Veterinary Surgical Center
— Senior Surgical Veterinary Technician
Rover
— Senior Director of Lifecycle Strategy
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